About the Logo
The logo needed to speak to high level clients, convey digital growth, and coordinate with the tagline: “Experienced. Ethical. Elemental.”
The bold sans serif font conveys modern reliability. The staggered height of each of the letters evokes the image of growth on a bar chart. The leaf speaks to ethical, organic growth. The three digital blocks missing from the leaf are representative of the digital aspect of the company, as well as being a nod to the three e’s of the tagline.
